Launch video to encourage game play and engagement.
Battlefield 6 - Social
Project: Battlefield 6 - Social Launch Activation
Agency: Sid Lee, USA
Channels: Digital/Social
Air Date: October 12, 2025
Team: Matt Fraracchi Tim Zimmerman, Yash Keogh, Emma Tesch, Taylor Stone, Nico Vlock, Ti-Leng Thang, Yanick Bedard, JF Lavigne, Sophie LeBlanc, Alex Pellerin, Alex Bird, Erik Jorgensen, Tim Yule, Zohar Salim plus so many others I’m sure I’m forgetting.
Strategy: Leaning into bragging rights, for the launch of Battlefield 6, EA is literally providing receipt and proof of how good your game really is. The more you blow up, the higher your receipt. These receipts are generated for you to post to your socials. You think you've got game? Well, now you've got the receipt to prove it.
With the launch of Destruction Receipts, we helped EA and Battlefield 6 becoming the biggest video game release of 2025 and the most played beta in franchise history.
